BuyBuy Baby debuts 3D nursery design tool

Dive Brief:

  • BuyBuy Baby introduced a 3D nursery design tool to help expecting parents to create their ideal space, the retailer announced on Wednesday

  • The tool lets parents create and visualize a nursery in real time. Users can add and swap furniture and decor like dressers, cribs, bedding, and rugs in and out of a room, and add selected items to their cart to purchase. It provides users with 15 pre-designed nurseries or lets parents start from an empty room.

  • The technology is the latest service added to a collection of nursery design and digital shopping tools as part of the company’s Design Squad platform available on BuyBuy Baby’s website. 

Dive Insight:

BuyBuy Baby said that it has developed these online tools to help millennial and Gen Z parents. The 3D nursery design feature combined with the retailer’s curbside pickup, store pickup and same-day delivery options ensures that parents can quickly create their child’s nursery, Patty Wu, senior vice president and general manager of BuyBuy Baby, said in a statement. 

BuyBuy Baby’s Design Squad services also include a style quiz, a blog with tips and inspiration, custom nursery designs, and a Q&A service with designers, which connects consumers with

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The Great Indian Kitchen director Jeo Baby discusses developing a story around everyday struggles of women



a man looking at the camera: The Great Indian Kitchen director Jeo Baby discusses developing a story around everyday struggles of women


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The Great Indian Kitchen director Jeo Baby discusses developing a story around everyday struggles of women

Ten minutes into the conversation with Jeo Baby and I am completely floored. He is talking in detail about the time he spends in the kitchen, about the endless process of making a meal, cleaning and tidying, feeding children, about avoiding dinner invitations by friends, simply at the thought of women slaving in the kitchens and advising nieces about the patriarchal traps awaiting them in a marriage and I feel like I am talking to a woman friend or as if I am hearing excerpts from a conversation I had with a woman friend. It’s uncanny how deeply and profoundly this man has understood and empathised with women.

What you are hearing is not a pretentious, pedantic observation of a newly baptized woke man, but that of someone who has lived and experienced the drudgery of domesticity, like a woman. By choice, of course. That’s exactly why he was able to make a film like The Great Indian Kitchen with such nuance. And why a large number of women are writing heartfelt essays about the film which they feel are

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