Last year, fashion gave us the Zoom collar — oversized and frilly, it can be thrown on top of any old jumper to make your WFH slobware look like an outfit on a video call.
And, as so often happens, where fashion leads, homewares have followed. Bag a home accessory with a ruffle and give an instant update and a dash of lockdown cheer to even the most austere room.
Unsurprisingly, it’s a trend that found its footing on Instagram thanks in no large part to a brand that launched last summer: In Casa by Paboy.
It’s the handle of Paboy Bojang, a 28-year-old Gambian asylum seeker living in Naples who has been selling hand-sewn cushions in vivid contrasting colours to a rapturous and rapidly growing international audience via Instagram.
Bojang currently hand-sews all the cushions and selects the 100 per cent Italian cotton and colour combinations himself.
He started working as a tailor at his uncle’s shop in his hometown of Serrekunda aged 13.
“Women in Gambia put ruffles