If necessity remains the mother of invention, the needfulness borne of the pandemic has given birth to innovative developments in marketing and selling real estate.
Hamstrung by pandemic-era travel restrictions faced by both domestic and international buyers, real estate agents have had to go beyond their usual reservoirs of creativity to engage with prospects. Virtual tours are being used to showcase to these would-be buyers properties that in some cases have not been fully constructed.
An example is found at 2000 Ocean, the 38-story coastal luxury residential project tucked away in the Miami suburb of Hallandale Beach, Fla. Scheduled for completion later this year, the development is engaging with foreign and stateside buyers in a way that would have been considered unnecessarily avant-garde a little over a year ago.
The property features half-floor residences, full-floor penthouses and a duplex sky villa with private pool deck and 360-degree unobstructed panoramic perspectives. Three-bedroom, three-and-a-half-bath residences include dens, floor-to-ceiling glass walls in main living areas and sprawling terraces east and west. Prices start at $2.7 million.