4 Ways To Embrace Real Estate’s Pandemic-Induced Digitalization

At Inman Connect, Opendoor Chief Product Officer Tom Willerer shared what the customer should expect after a year spent almost entirely online.

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Ten months into the pandemic, most of us are anxiously awaiting the day we can resume our daily lives. But some things we’ve learned and habits we’ve picked up over the last year need to be channeled rather than simply left behind — the rapid move to digital everything, from open houses to home tours has, in many cases, become a client expectation.

“Some of the things that COVID has accelerated, like virtual touring or remote closings, were things that we would hear customers were interested in [prior to the pandemic],” Opendoor Chief Product Officer Tom Willerer said at the “Digitization and the Shifting Consumer Experience” session Thursday at Inman Connect.

The Opendoor business model of iBuying has been disrupting the industry long before the pandemic. At Inman Connect, Willerer offered attendees four tips on how to take

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