CB2 is kicking off 2021 by releasing its first ever “Next in Design” report, a comprehensive projection of the interior design trends that will shape the home over the next year. The brand surveyed more than 900 interior designers from its Design Trade program to gather insight into what products and materials are most in demand from their clients.
The report found four major design trends based on internal expertise and designer responses: bold, maximalist statement pieces; a desire for stylish outdoor furniture; mineral-inspired color palettes; and a demand for more organic, sustainable materials. “We’re always looking ahead to what’s next, which is why the trends surfacing this year are things that have been informing not only our current collection but what’s to come throughout the year,” says Samie Barr, vice president of marketing at CB2. “The materials, colors, silhouettes and influences are reflected in the products we have available to shop right now, and this trend report serves as our exclusive behind-the-scenes peek at our ever-evolving inspiration.”
Courtesy of CB2
There’s a fine line between chasing trends and valuable market research—and CB2 president Ryan Turf