Lowe’s says home improvement ‘self care’ projects will fuel 2021 sales

  • Lowe’s remains optimistic about home improvement sales as 2021 gets underway.
  • The home-improvement giant recently surveyed its customers and found that nearly half have been spending money on home improvement projects that would’ve been spent elsewhere in past years.
  • Lowe’s Executive Vice President of Merchandising Bill Boltz said do-it-yourself projects help shoppers “reclaim feelings of normalcy and establish a sense of calm.”
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In a bid to feel normal in a time that is anything but, consumers continue to plunk down cash on home improvement projects. And Lowe’s doesn’t see that trend changing anytime soon.

Lowe’s saw sales soar in 2020, as consumers sought to spruce up their living spaces during the coronavirus pandemic. A recent survey from the company, featuring insights from 2,005 shoppers across the US, found that 46{ac967ad544075fb2f6bcea1234f8d91da186cac15e616dc329e302b7c7326b8c} of respondents spent money on home improvement that would’ve been spent elsewhere during a normal year. For its part, Lowe’s expanded its  e-commerce functionality and rolled out curbside and pick-up options to accommodate the demand.

Insider spoke with Lowe’s Executive Vice President of Merchandising Bill Boltz, who said that consumers are increasingly relying on home improvement as a method of “self care.” 


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