Move CEO: ‘Even after 25 years of digital real estate, it’s still too hard’

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Before taking the helm a year ago at Move Inc., the News Corp. subsidiary that operates the online search portal realtor.com, David Doctorow had served in executive roles at eBay and Expedia and could see the similarities — and the opportunities to fill consumers’ needs — between those marketplaces and online real estate.

Doctorow spoke with moderator Clelia Peters at Inman Connect on Thursday, in a session called “The Evolving Ecosystem of Real Estate Search and Transactions.”

“Real estate is special,” Doctorow told conference attendees. “It touches everybody’s life. It’s a really important human need. So the purpose that we’re after — to make a difference on people’s shelter — is meaningful in the world and that’s part of what was appealing.”

He said when he considered the state of the real estate industry and put himself in consumers’ shoes, his takeaway was this: “Even after 25 years of digital real estate, it’s still too hard,” he said.

“We haven’t helped consumers alleviate the fear that

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