Interiors guru Kate Watson-Smyth, best known for her top interiors blog Mad About The House, has launched Design Storey, a new online homewares edit store curating her top picks from her favourite high street interiors shops.
During lockdown, our homes have become more important to us than ever, and we’ve all been spending more time looking for special pieces that make our place that bit cosier. But with so much available to us online, finding the perfect finishing touches can become an ordeal in itself – especially as we can’t head to the shop to assess items in person. As such, Design Storey will focus heavily on curation. It’ll feature just 50 items from each category (coffee tables, sofas, chairs, for example), organised by room for ease.
‘There is such a thing as too much choice,’ says Kate. ‘With more people than ever focusing on their homes this past year, most of us just want a good lamp or a nice rug, but we don’t want to spend hours trawling through pages of stuff that we don’t want to find it.’
Each item featured has its own explanation as to why it has made the cut, whether it’s