How a New Partnership Aims to Boost Youth Interest in Gardening

Parents want kids to spend more time outdoors, but that doesn’t happen often enough KIdsGardeningKidsGardening and National Garden Bureau (NGB) have created a working partnership to help grow and sustain an even more robust interest in gardening among children.

By collaborating, these two non-profit organizations have doubled the number of consumers, families, and educators their materials and messages will reach.

“Gardens give kids and their grown-ups a way to come together in challenging times,” says Jim Feinson, KidsGardening Board Chair and President of Gardener’s Supply Company. “Those of us in the garden industry are fortunate that so many have recently turned to gardening. The partnership between KidsGardening and the National Garden Bureau will help grow and sustain this interest in gardening and in doing so improve the lives of millions of children across the country.”

“I’m very excited about our new partnership with KidsGardening, as it truly addresses a need to engage with gardeners of all ages,” says Nicholas Pucci, NGB Board President and Marketing Manager for Seminis Vegetable Seeds. “We now, more than ever, have the ability to give younger gardeners access to more resources to grow their gardens and expand their knowledge of new varieties and products available from our members.”

Just a few of the many events and projects the two

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Gardening interest bloomed in 2020

In a strange and stressful year, many people turned to gardening for respite.

Gardening increased 43{ac967ad544075fb2f6bcea1234f8d91da186cac15e616dc329e302b7c7326b8c} in 2020, according to a survey conducted by the Minnesota firm Axiom Marketing.

“A whole bunch of us got into, or more into, gardening in 2020,” says University of Illinois Extension Horticulture Educator Richard Hentschel. “And it looks like that trend may continue into 2021.”

Extension educators and Master Gardeners helped many first-time home gardeners solve problems and source materials. Garden centers saw a boom in sales.

“Younger gardeners really embraced growing in their yards this year,” Hentschel says. Seventy-two percent of gardeners under 40 say that they spent more time gardening in 2020. Renters of condominiums and apartments also grew gardens, with more than half of the respondents growing vegetables and one in three using container gardening.

The increase in vegetable gardening is likely is due to concerns of food safety or shopping and an increase in naturally or organically grown foods, Hentschel says.


In addition to vegetables, 73{ac967ad544075fb2f6bcea1234f8d91da186cac15e616dc329e302b7c7326b8c} of survey respondents grew flowers. “If you are going to be spending more time at home and in the yard, you want it to look good,” Hentschel says.

Why did people garden in

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