BuyBuy Baby debuts 3D nursery design tool

Dive Brief:

  • BuyBuy Baby introduced a 3D nursery design tool to help expecting parents to create their ideal space, the retailer announced on Wednesday

  • The tool lets parents create and visualize a nursery in real time. Users can add and swap furniture and decor like dressers, cribs, bedding, and rugs in and out of a room, and add selected items to their cart to purchase. It provides users with 15 pre-designed nurseries or lets parents start from an empty room.

  • The technology is the latest service added to a collection of nursery design and digital shopping tools as part of the company’s Design Squad platform available on BuyBuy Baby’s website. 

Dive Insight:

BuyBuy Baby said that it has developed these online tools to help millennial and Gen Z parents. The 3D nursery design feature combined with the retailer’s curbside pickup, store pickup and same-day delivery options ensures that parents can quickly create their child’s nursery, Patty Wu, senior vice president and general manager of BuyBuy Baby, said in a statement. 

BuyBuy Baby’s Design Squad services also include a style quiz, a blog with tips and inspiration, custom nursery designs, and a Q&A service with designers, which connects consumers with

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