Entering into a new business with your childhood best friend might sound risky to some, but for British, Los Angeles-based interior designer Jake Arnold and tech entrepreneur and high school friend Leo Seigal it was a no brainer.
The 30-year-old Arnold, who moved to Los Angeles from London years ago, is a celebrity interior designer who has designed homes for Chrissy Teigen and John Legend, Rashida Jones, Aaron Paul and Sophia Bush. When the country began lockdown due to the Covid-19 pandemic, the duo moved in together. It wasn’t until Arnold began receiving hundreds of direct messages on Instagram from people all over the world asking for design advice.
“I was blown away by the number of people every single day messaging Jake with design questions as if he’s design Siri,” Seigal says. “Jake didn’t have the time, as he was working with his retainer clients.”
Seigal, who has helped launch several startups in Silicon Valley and beyond, and Arnold came up with the idea to create Zoom consultations for a fee