Realogy Expansion Brands Releases In-Depth Oral History Of COVID-19’s Impact On The Real Estate Industry

MADISON, N.J., Feb. 3, 2021 /PRNewswire/ — Realogy Expansion Brands, a division of Realogy Franchise Group focused on driving growth for its brand portfolio comprised of Better Homes and Gardens® Real Estate and ERA® Real Estate, has released a new industry report.

“Real Estate in the Time of COVID,” the definitive oral history of the pandemic’s impact on the industry, examines the initial reaction, the measured response and the resulting reset that is occurring as the industry continues to navigate the evolving real estate landscape. Better Homes and Gardens Real Estate and ERA Real Estate brokerage leaders across the country contributed to the report, providing an “on the ground” account of how the real estate industry is responding to the pandemic.

According to the affiliated brokers interviewed for the report, key observations included:

  • Despite a two-month “pause” related to the national shelter in place, initial fears of a real estate downturn went unfounded as many affiliated companies have seen notable year-over-year gains.
  • With record low inventory levels creating intense competition for listings, there was a noted increase in brokerages providing their affiliated agents with timely market statistics that allowed agents to win listings with data-driven communications.
  • The flight from major
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Realogy Exec: 3 Ways the Pandemic Changed Real Estate for Good

Realogy expansion brands released a new 27-page oral history of the pandemic and how it has altered the industry.

From the early days of the pandemic and through the housing market explosion, the real estate industry has been moving fast, leaving little time for reflection.

Sherry Chris | Photo credit: BHGRE

But a new undertaking from Realogy’s expansion brands portfolio — which encompasses ERA Real Estate and Better Homes and Gardens Real Estate — attempted to catalog what’s taken place over the past year and the lessons learned.

“We really wanted to capture what had taken place over the past several months in the hopes that — and this is exactly what happened — some best practices would emerge that we would be able to share within the Realogy expansion brands, and with the industry as a whole,” Sherry Chris, the CEO of Realogy expansion brands, told Inman.

Chris and the team at Realogy decided who better to tell the story than those who lived it? The result is a 27-page oral history, with interviews and insight from more than a dozen broker-owners under the Realogy flag, titled, Real Estate in the Time of COVID.

Chris, in compiling the

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