In Augmented Reality and Virtual Reality News
January 27, 2021 – Marxent, a provider of 3D and augmented reality (AR) solutions for e-commerce, sales and enterprise, has announced that after a successful trial, retailer John Lewis is going to be rolling out 3D visualization for all appointments for its Home Design service. The new technology, which has been developed by Marxent, will be used by Home Design Stylists at John Lewis to showcase their interior design work to customers. Stylists will be able use 3D visualizations to help shoppers to decide what home products will look like in a room and understand the physical layout and size of their space.
According to Marxent, customers attending either an in-store or virtual appointment will be able to recreate their rooms digitally with the same room dimensions, doors, and windows in a realistic 2D or 3D image. Designs will then include John Lewis products, bringing to life possible interior design and layout ideas. Customers will also be able to change the color of the walls and floors to create a complete look.
After the appointment, customers will be emailed a floor plan, a 3D visualization of the space created for them with