Trends in the homewares market have been duly informed by the persistent, lingering and insidious threat of the Covid-19 pandemic. Home is where we’ve been this year, and home is where, it appears, we’ll be staying until further notice. Spending so much time at home has provided us with the opportunity, pursued or not, to assess what it is that we really need from our homes to improve our lives. We have had the chance to consider how our spaces, both before and during the pandemic, can be reconfigured or enhanced in some way to make our daily tasks and routines easier and more pleasurable.
Having put the question of 2021 homeware trends to some top industry spokespeople, the presiding forecast for the New Year seems to be (no drumroll necessary) homeliness. What we want from our homes is a sense of escape from the outside world; a cocoon closeness to protect and comfort us. As Emma Deterding, the founder of Kelling Designs and KD Loves (www.kellingdesigns.com) puts it, “with the vast majority of us spending more time at home, there has been a big shift in people redecorating to refresh their homes, making sure that they are